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Heineken Italy. Case Study - Champions League Match vs Classical Concert (Real Madrid, AC Milan)

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Check out for a nice present to your girlfriend or wife: On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert. But... The Making Of Heinekens Amazing Soccer Swindle Une excellente OP pour la marque Heineken qui a réunit plusieurs fans de foot dans un opéra le soir de Milan AC Réal Madrid en League des Champions. Soucieux de faire plaisir à leurs petites amies ou patrons, ces fans de foot ont accepté de se priver de la diffusion de ce match. Quelle ne fut pas leur surprise lorsqu'ils réalisèrent qu'en réalité, ils allaient pouvo

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