Guerrilla Marketing - Ray Ban Never Hide Campaign 2007

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20 Jan 2011

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Напомним, что известный свой безумной рекламой бренд cолнцезащитных очков Ray-Ban снял в 2007 году ролик, ставший классикой вирусного маркетинга . В споте один параень кидал знаменитые очки Wayfarers Ray-Ban, а другой ловил их глазами из любого положения. Одновременно с запуском вируса про бег в метро, Ray Ban провел партизанскую акцию, налепив очки с девизом бренда «Never hide» на рекламные постеры подземки, памятники и скульптуры города. >>> Креатив & CreAtive

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