The Ongoing Concept - Unwanted Again (Official Music Video)

“Unwanted Again“ is the second single off The Ongoing Concept's new record AGAIN, out March 31st 2023. Pre-save AGAIN now (physical pre-orders coming soon) — Stream “Unwanted Again“ now — __ “We wanted to go back to our roots,” states Dawson Scholz on The Ongoing Concept's upcoming album AGAIN. “The goal was to do an homage to our earlier albums, while moving forward. We tapped into the old mindset and combined it with where we’re at now. If we were going to get back together, we knew it couldn’t be underwhelming. We needed to give the fans music that was on par with what we were doing a decade ago, but evolved.” The Ongoing Concept integrate “lyrics and Easter Eggs” from previous albums into the record’s framework, embodying the title quite literally. “Thematically, the songs are continuations,” Dawson affirms. “Every single song has its own vibe even though some of the lyrics may be connected to older tunes.” __ Song Produced by Dawson Scholz Mixed and mastered by Josh Schroeder Directed by Dawson Scholz Filmed by Dawson Scholz, Parker Scholz, Kyle Scholz, Tj Nichols and Andy Crateau. __ || Follow The Ongoing Concept || Instagram: TikTok: Twitter: Facebook: Spotify: Apple Music: __ I hold my tongue and everything gets better And I might pay the price. Be indebted my whole life. And watch me devour my ego Is that all you want from me? So what would it take to break away And motivate some sense of change? Or maybe I might face the ache that fades away I’m feeling. Unwanted Every single day Unwanted Here we go again Lead me on I want a new frame of mind Lead me on From the start, you shattered my heart New frame of mind All I want back Want it back I want a new frame of mind Want it back And you don’t know what I’m going through Don’t know what I’m gonna do Everybody’s weighing in I wanna fall in love with you ‘Cause you lead me on I want a new frame of mind Lead me on From the start, you shattered my heart Frame of mind Lead me on From the start, you shattered my heart I hold my tongue and everything gets better ‘Cause you lead me on I want a new frame of mind Lead me on From the start, you shattered my heart #theongoingconcept #again