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Rock & Roll Star Makes more money selling Booze the making music Former lead singer of Van Halen, Sammy Hagar, recently opened up about his experience as an entrepreneur, alcoholic beverage creator and spokesman. In an interview with TMZ, Hagar affirmed that he makes more money selling alcohol than from producing music. He is currently promoting Santo Tequila with business partner Guy Fieri. You would think that a Rock Star of Sammy Hagar’s stature in the music business would assure him a constant flow of money from the music and the touring and merchandise, but I guess even in today’s world you have to have something else or better yet, you have to use the money you make to make more money otherwise you are facing the undeniable conclusion of diminishing returns. Simply put you can’t always be a star eventually your stardom will start to wane. I wouldn’t say Sammy’s stardom is waning at all but he has found a way to enjoy music for the fun of it and have a better source of money
