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Discover the Controversy Behind Nike’s “Super Shoes” at the Paris Olympics! Eliud Kipchoge made history by running a marathon in under 2 hours, but it wasn’t just his legs doing the work—his Nike Vaporfly 4% shoes sparked a global debate on “tech doping” and “cheating.” As the Paris Olympics approach, these “super shoes” are under intense scrutiny for giving athletes an edge that some call unfair. In this video, we dive into the rise of super shoes, their impact on running, and the ongoing controversy. From Usain Bolt’s criticisms to World Athletics’ rule changes, find out why these high-tech shoes are revolutionizing the sport and causing a stir. Join us as we explore the evolution of running footwear, the mechanics behind these game-changing shoes, and what it all means for the future of Olympic competition. Are super shoes the key to breaking records, or are they bending the rules? ⏱ Timestamps 00:00 The 'Super Shoes' That Make You Faster? 01:23 The History of Running Footwear 03:17 The Technology 06:36 The Difference 07:48 The Problem 09:18 The Future 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Instagram - Substack - 🍿 Watch more Most popular: Latest video: Primary Sources - NY Times Study: - The Shoe So Good the Olympics Declared It Cheating, Half As Interesting: - Does advanced footwear technology improve track and road racing performance?, Willwacher et al: - Advanced spike technology enhances sprinting speed: - The potential impact of advanced footwear technology on the recent evolution of elite sprint performances: - Why are these Nike shoes illegal?, The Sprint Project: #olympics #nike #adidas #running
