RE_2022. Банк и клиенты в эпоху глобальных перемен: онлайн-сообщество как инструмент обратной связи

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2 Oct 2024

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Татьяна Суворина, ВТБ Александра Галкина, Click Community Спикеры рассказывают, как им удалось расширить поле применения онлайн-сообщества, чтобы решать больше разнообразных исследовательских задач: — Мониторить настроения, тренды и новые векторы развития финансовых и нефинансовых рынков; — Выявлять скрытые проблемы в процессах и продуктах на ранней стадии внедрения; — Оперативно тестировать новые «фишки» в онлайн сервисах (быстрые UX-тесты); — Улучшать коммуникацию с клиентами и совершенствовать коммуникационные материалы.

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