What if we treated the risk of pandemics the same way we treat the risk of fires? In this eye-opening talk, infectious disease epidemiologist Jennifer B. Nuzzo unpacks how the Great Baltimore Fire of 1904 sparked a cultural shift in how we defend against fires — and explains why pandemics demand the same sort of reaction. She breaks down the data we need to gather when facing possible danger, the drills we need to ready ourselves and the defenses that could keep future threats at bay — so next time, we're prepared. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. You're welcome to link to or embed these videos, forward them to others and share these ideas with people you know. Become a TED Member: Follow TED on Twitter: Like TED on Facebook: Subscribe to our channel: TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at
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