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► Subscribe to Red Bull Music Academy: “Hype” Williams first made his name as a music video director in the ’90s, with a flamboyant and daring style perfectly in sync with hip-hop in its commercial ascendancy. In this conversation as part of Red Bull Music Festival New York 2018, hosted at the AMC Empire 25 cinema, the Queens native looked back on the early days of his career, working with Bad Boy Records, Missy Elliott and Beyoncé and what it took to leave his mark on the culture. ► #HypeWilliams #HipHop #RedBullMusicAcademy --- His landmark visuals for Busta Rhymes, Missy Elliott, Puffy, Mase and Tupac indelibly pushed rap iconography to new levels of maximalism, while collaborations with the Notorious ., Craig Mack, Wu-Tang Clan, DMX and others remain testaments to the poetry of simplicity. Today, Williams endures as a creative benchmark and go-to for artists with a vision – be they Beyoncé, Kanye West or Jack White. TOPICS: 05:40 - Discovering hip-hop 10:03 - Early film experience 18:44 - How the “California Love” video came to be 30:27 - Making videos when rap was changing the world 40:33 - Jean-Paul Goude and Missy Elliott 55:22 - Music videos in the digital age VIDEOS: 17:31 - 2Pac feat. Dr. Dre – “California Love” 25:10 - Mase – “Feel So Good” 35:29 - Nas – “Hate Me Now” 40:08 - Missy Elliott – “She’s a Bitch” 49:45 - Beyoncé – “Drunk in Love” “Hype” Williams first made his name as a music video director in the ’90s, with a flamboyant and daring style perfectly in sync with hip-hop in its commercial ascendancy. His landmark visuals for Busta Rhymes, Missy Elliott, Puffy, Mase and Tupac indelibly pushed rap iconography to new levels of maximalism, while collaborations with the Notorious ., Craig Mack, Wu-Tang Clan, DMX and others remain testaments to the poetry of simplicity. Today, Williams endures as a creative benchmark and go-to for artists with a vision – be they Beyoncé, Kanye West or Jack White. The Red Bull Music Academy is a global music institution committed to fostering creativity in music. We celebrate music, its culture, and the transformative minds behind it. Begun in 1998, the Academy has taken the core principles that underlie its annual workshop for selected participants and applied this curatorial approach to events, lectures, and city-wide festivals throughout the year. ► Subscribe to our YouTube Channel: ► Visit Red Bull TV: ► Visit our official website: ► Our latest videos on YouTube: ► Like us on Facebook: ► Follow us on Instagram: ► Follow us on Twitter:
