Lay's I Apartment Arena I #LaysUnited

Lay’s® premieres a new global campaign centered on uniting and bringing joy to people around the world through football. The 2021 effort in support of the brand’s largest global platform – Men’s UEFA Champions League and UEFA Women’s football – leads with the very best in players, sport, and of course, snacks. Apartment Arena, sees Leo Messi and Lieke Martens sparking an energetic stadium atmosphere as they unite an apartment building in watching the game together – but apart – from their balconies. Triggered by the irresistible sound of a bag of Lay’s being opened, Paul Pogba breaks from his pre-match warm-up to join in the fun as Lay’s brings the community together.