Hagerty | Revelations with Jason Cammisa: The Lexus LFA Was Not A Failure. Even Though It Was.

F is for Failure, and the Lexus LFA wasn’t a marketplace success. However, it created Gazoo Racing, which today gives us the GR Corolla, GR Yaris, GR Supra, and GR86. So the LFA paid dividends where it matters most: to regular enthusiasts. The Lexus LFA was a hard sale: it was more expensive than its Ferrari and Lamborghini counterparts. Didn’t matter that it had the best-sounding V10 in history. Didn’t matter that the Nürburgring Package variant set the production car lap record at the Norschleife. Didn’t matter that it was innovative, rare, and beautiful. Didn’t matter that it was a carbon-fiber chassis supercar that actually went racing. Lexus F Performance Brand just hadn’t earned the right to command those kinds of prices. Learn the full history behind the Lexus Flagship that changed our world for the better.