Entering the Metaverse with the BMW iX1

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27 Aug 2025

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A fitting arrival for our new digital hero. The all-electric BMW iX1 has landed in the Metaverse. You are invited to experience it for yourself via @ReadyPlayerMe. Once inside the BMW Metaverse Experience, you can: ➡️ Create your very own avatar ➡️ Dress it in the official BMW hoodie straight from our Lifestyle collection ➡️ Take your well-dressed avatar to other Metaverses supported by Ready Player Me.

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