ISPA, a program spearheaded by Nike Sportswear's special projects, takes the tried-and-true Nike ethos of listening to the athlete, but with a twist: Rather than dissect the challenges of establishing a new sprint record, the team focuses on improving interaction with the built environment. Or, as ISPA Footwear Designer Shamees Aden puts it, ISPA allows for a discrete examination of “the people who are commuting three to five miles a day.“ “If you drive to the function it's going to lead to the design“ Nat
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