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The 70s saw the emergence of one of the most iconic ads in Coca-Cola's history - The Hilltop ad. A Christmas version of this advert was televised in 1977. Coca-Cola’s original “Hilltop” diversity commercial aired in 1971. During the mid-1970s, this new version of the ad was re-worked with a Christmas theme and re-aired each holiday season for several years. 1977 The Christmas Hilltop Script: - I’d like to buy the world a home, furnish it with love. Grow apple trees, honey bees and snow white turtle doves. - I’d like to teach the world to sing in perfect harmony. I’d like to buy the world a Coke and keep it company. That’s the song I sing. - I’d like to teach (Coke is) the world to sing in perfect harmony (Coca-Cola). I’d like to buy the world a Coke and keep it company. That’s the song I sing. - I’d like to buy (Coke is) the world a Coke to keep it company. ************************************************************************ Coca Cola has not just shaped
