Blow molding for fish shape sushi marmalade Soy sauce bottle

This little fish shape sushi sauce bottle , The containers, called shoyu-tai (soy-sauce snapper) in Japanese, were invented in the 1950s to replace glass or ceramic bottles. They became a popular way to add a squirt of soy sauce to takeaway sushi. There are hundreds of different shapes and sizes. The person who thought of serving soy sauce in a fish is now rich. The idea started in 2008 when Caesers Palace wanted a premium soy sauce container. and the brand Little Soya got to work fulfilling this request with an original fish-shaped, refillable and 100% recyclable soy sauce package. The only design requirement was that it needed to be a container. It could have been a simple cube or a common ‘bottle’ shape, but by adding the novelty of the fish, it established itself as one of the most common sauce packages in the world. While functionality is integral to the design process, it’s the novelty that often sells the most products. People want new products that stand out and don’t follow the norm, and i