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Watch the 10min Behind-The-Scenes here: An experimental spec ad that delves into the essence of human performance, merging live action with AI crafted animation. This ad aims to captures the raw intensity and beauty of athletes’ performances, challenging the conventions of traditional filmmaking and animation. Created as a tribute to the potential of AI in elevating visual storytelling in advertising, it pioneers a new realm where technology empowers sport. Directed by Yves Dalbiez Produced by Goldcurtain and supported by Juice Tokyo Cinematography by Yves Dalbiez and Nicci Keller Copywriting by Michael Glenn Art Direction & AI animation by Yves Dalbiez Dance by Hiroko Hizumi Skateboard by Oba Takuma Breakdance by Julien Jolivet Music by Ki. and Ryu, Rap by Jua Music direction & production by Black Cat White Cat Music Sound Design by Nicolas Amblard Special Thank: Michal Dwojak-Hara Nicolas Leon Flores Alex Osmoze Valy Mr Boofyy Rémy Busson Raf source:
