Stay like Paris Hilton on Roblox and earn Hilton Honors Points in Slivingland | Hilton

We're making stays unforgettable for our guests in a whole new universe. Paris Hilton’s 11:11 Media, her next-gen media company, announced the debut of an innovative new metaverse activation and ad campaign in partnership with Hilton inside Paris Hilton’s Slivingland on Roblox. This collaboration marks Hilton's first foray into the metaverse and its first branded integration within virtual worlds, giving fans the chance to earn real-world hotel loyalty points and benefits through immersive challenges inside Slivingland. Fans can experience Hilton’s new national advertising “It Matters Where You Stay” campaign and “Hilton. For the Stay” global brand platform, with a commercial that first launched in late 2023 and stars Paris herself. Check out the original -- To bring the campaign into Slivingland, the Hilton commercial was reshot in a frame-by-frame replication using Roblox avatars. The premiere makes this the first commercial fully recreated virtually by a brand on Roblox. Slivingland will also offer an immersive Hilton hotel lobby, quests to earn free digital wearables, and, in a first-of-its-kind metaverse-to-real-world activation, the chance for users to get upgraded Hilton Honors status, earn Hilton Honors Points, and other exclusive perks by completing challenges in the experience. #HiltonForTheStay #Roblox #Slivingland @ParisHilton @Roblox Subscribe to Hilton on YouTube ► Find your next Stay ► Learn why It Matters Where You Stay ►