tad asya nāma jīvasya patitasya bhavāmbudhau hastāvalamba-dānāya pravīṇo nāparo hareḥ “Lord Kṛṣṇa’s holy name extends a hand to save the conditioned souls fallen in the ocean of birth and death. No one is expert like the holy name. (Brahma-vaivarta Purāṇa)
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