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The Hometown Moon / SNY Architects

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A Full Moon for the Countryside Tai’an’s Ceremony Hall: The Hometown Moon An assortment of colorful banners welcomes passengers at the high-speed train station in Tai’an, China. The headlines perched above the Jiunv Crest (Nine Women’s Peak) showcase a Hometown Moon or a Hometown Cloud, inviting people to walk on the moon or wander around the cloud. The intriguing wording is part of a creative campaign inviting travelers to visit attractions lying beyond the main scenic area of Mount Tai. The strategy looks to breathe new life into Nine Women’s Peak, a branch of the famous mount that gives its name to the city of Tai’an.

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