In Financial Literacy & The Social Media Generation, Nelson Soh posits that the generation born in and after 1985 is unique because of its sense of entitlement, need for instant gratification and access to easy credit. These characteristics have resulted in a generation that is entitled, egotistical, easily persuaded by social media, addicted to material things, and financially illiterate. In Financial Literacy & The Social Media Generation, Nelson’s idea-worth-spreading is that his generation must make financial literacy an urgent priority. Nelson believes that becoming financially literate creates life-changing opportunities. Failing to do so will have dire consequences. Nelson Soh is a Chartered Professional Accountant (CPA, CA), author, financial literacy expert, and part of the social media generation. His goal is to help current and future generations succeed in life - personally, professionally and financially. You can reach Nelson at nelson@ This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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