Guest
Content marketing is such an all-encompassing term. It touches online advertising, video marketing, sales copywriting, conversion optimization, SEO, and so much more. At its heart, content marketing is about serving the customer or prospect something that will add value and make a real difference for them. This may sound simple, but there's a lot of nuance to pulling this off effectively. You're about to hear all about how to do this with consistency and panache. Pamela Wilson is a bestselling author, marketing advisor, executive coach, and keynote speaker. She has two definitive books on content marketing: Master Content Marketing and Master Content Strategy. She was formerly a VP at Copyblogger. In this episode, Pamela will share her recommendations on content plans, upgrades, and quality. We'll discuss how and how not to weave generative AI into the content production process. And you'll learn some of her best secrets, like the website lifecycle, reference librarian mode, the most popular content report, and AI drafts. Enjoy the show! #MarketingSpeak #StephanSpencer #PamelaWilson #ContentCreation #ContentProduction -------------------- For transcript, actionable checklist, and links and resources, head on over to the episode show notes: Marketing Speak Podcast: Get Yourself Optimized Podcast: Stephan Spencer:
