Generative Design Holds the Key to the Future of Cool, Fuel-Efficient Car Design

To celebrate the 20th anniversary of the Volkswagen Innovation and Engineering Center in California, the company’s team of designers, engineers, and scientists wanted to do something memorable to represent Volkswagen’s DNA while pushing the future of car design forward. So the team brought the past and the future together by taking a classic 1962 VW Bus and retrofitting it with the latest technology, including generatively designed elements such as wheel rims and wing-mirror arms. Watch the process of bringing a retro icon into the digital age using generative-design technology. For more great content like this, visit