4 simple ways to have a great idea | Richard St. John

In this short, entertaining talk, writer and researcher Richard St. John makes the case that great ideas can come from surprisingly humble beginnings. His whistlestop tour of ways to think about ideas includes insights from the likes of Virgin entrepreneur Richard Branson, Nobel Prize-winning physicist Richard Feynman and singer Sam Smith. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Richard St. John. Filmed at TED in 2015.