Join this channel to get access to perks: Want to learn more about Periscope Film and get access to exclusive swag? Join us on Patreon. Visit Visit our website Made for the U.S. Navy, this 1950 film “Let's Get it Straight“ attempts to educate sailors about the nature of alcohol, and the dangers posed by drinking and alcohol's effects on the mind and body. The film features Dr Howard W. Haggard, the first director of the Yale Lab of Applied Physiology. One of the many initiatives Doctor Haggard was the father of, he began the modern study of alcoholism. His research team later grew into the Yale Center of Alcohol Studies, which, in 1962, moved to Rutgers University. One of Haggard’s primary interests was the effect of alcohol on the human body. After the repeal of national prohibition in the 1930s, Haggard’s Section on the Study of Alcohol did some of the first research that combined many disciplines to develop treatment for alcoholism. The film begins and a pub called Holmes Pugs Dianos is shown (012). The narrator first describes alcohol as warm and friendly (0:43-57). The film shows a sailor passing out and then, the narrator warns about having too many drinks (1:09). A chemical lab extracting ethyl alcohol is shown (1:21). The Yale University School of Alcohol Studies is shown (1:38). Doctor Howard W. Haggard appears on screen (1:44). Doctor Haggard shows the similarities of the chemical compositions between alcohol and ether (2:24). Haggard then displays a diagram of a human’s stomach and small intestines, and explains that alcohol does not need to be digested before it is absorbed into the blood (2:50). A bottle of beer is shown, and Haggard explains that a typical bottle contains no more than less than half an ounce of alcohol (3:59). A glass of strong wine carries 4/5ths of an ounce of alcohol (4:09). Mixed drinks can vary, but may include up to an ounce of alcohol (4:17). Straight whiskey contains up to an ounce and a half of alcohol (4:22). 3 bottles of beer are shown, the alcohol content of 3 beers are equal to one shot of whiskey (4:28). Doctor Haggard shows a model of a brain and explains which regions are affected by alcohol (4:44). A cartoon is shown of pilots ascending in aircraft, and Doctor Haggard explains that alcohol affects the brain similarly to the shortage of air (5:05). An officer is shown in an alcohol induced stupor (6:21). Doctor Haggard pulls out a map of the United States and mentions a study of the social effects of alcohol (6:38). Doctor Haggard explains that 1 in every 15 substantially harm themselves with alcohol (7:08). Haggard goes on to say about 2 million of these are turned into alcohol addicts (7:14). Almost $9 billion a year is spent on liquor in the United States (7:56). Narrator explains how important it is to keep social drinking in moderation (8:30). Potentially problematic statements on how alcohol affects judgment when it comes to dates (9:24). The narrator explains how body chemistry affects how quickly alcohol has an impact on a person (10:15). “Diluting the alcohol and spacing out your drinks are useful if you want to keep your drinking social” (11:23). Organized religion has taken a part in the treatment and prevention of excessive drinking (12:52). The Chaplain of a church speaks about alcohol consumption (12:54-14:07). The film ends (14:33). We encourage viewers to add comments and, especially, to provide additional information about our videos by adding a comment! See something interesting? Tell people what it is and what they can see by writing something for example: “01:00:12:00 -- President Roosevelt is seen meeting with Winston Churchill at the Quebec Conference.“ This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit
Hide player controls
Hide resume playing