Trent Reznor and Shinya Tsukamoto collaborate on a commercial for MTV Japan

2021 update: Check out an AI upscaled HD version @ As posted to - Ripped from the Tsukamoto Laserdisc box set. From the liner notes: 5) MTV JAPAN Original Station ID 1993/VTR/50 seconds Made by Tsukamoto Shinya as the first-ever station ID for MTV Japan, this video was called “TOH (Top of the Hour)“. It was used from September 1993 til August 1994. So far, a number of famous film-makers have made the TOH in the US. This time - exclusively for MTV Japan - Nine Inch Nails, who had been asking Tsukamoto to do their promotional video, penned the music. With this familiar melody [sic] by NIN, the video almost feels like a scene from the movie Tetsuo. The film won the Station/Network ID award at New York Festival 1994. [The copywriter fails to mention “who“, but somebody] attended the ceremony and got tumultuous applause. MTV Europe started using this TOH video in February 1994 for the opening title of the Rock Block programme.