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Joe Murray, the legendary grower behind the cult chronic Sour Diesel, made his name in the black market 20 years ago. Now he’s trying to find sweet success in a chaotic legal cannabis industry. The man known in New York’s weed scene as “Asshole Joe,” a semi-affectionate moniker for the silver-haired, craggy-voiced 50-year-old pot legend Joe Murray, grew and sold cannabis in the city when it was really illegal. And he has the stories to prove it. In 1994, a few years before Murray would popularize the cannabis varietal known as Sour Diesel, one of the most-sought-after strains of marijuana that fetched as much as $15,000 a pound back in the day, his best friend was brutally murdered—his head was bashed in with a hammer while trying to collect money owed to him. In the years that followed, Murray set up multiple cannabis grows in apartments in Manhattan, warehouses in Brooklyn, and one inside a Chinatown bordello. Whenever Snoop Dogg came to New York, Murray always had a special stash of the hip-hop mogul’s favorite bud called RBK. Read the full story on Forbes: Forbes Daily Briefing shares the best of Forbes reporting on wealth, business, entrepreneurship, leadership and more. Tune in every day, seven days a week, to hear a new story. Subscribe here: Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: Stay Connected Forbes newsletters: Forbes on Facebook: Forbes Video on Twitter: Forbes Video on Instagram: More From Forbes: Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
