Behind the Design | Celebrating Willi Smith Day

CELEBRATING WILLI SMITH DAY During his 20-year career, Willi Smith (1948–1987) united fashion and American culture, marrying affordable, adaptable basics with avant-garde performance, film, art, and design. At the time of his sudden death from AIDS-related illness, Smith was considered to be the most commercially successful Black American designer of the 20th century and a pioneer of “street couture”—fashion inspired by the creativity of people from the cities to the suburbs that captured the egalitarian spirit of the age. In 1988, a year after Willi Smith’s death, New York City’s first Black American Mayor David Dinkins proclaimed February 23 as Willi Smith Day. The following years saw Smith’s family and friends honor the designer’s legacy by raising awareness and funds for the ongoing fight against HIV/AIDS, an extension of the work Smith himself did to increase visibility for Black and queer experience through his collections, events, and collaborations. In honor of Willi Smith Day