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The explosive growth of live streaming in China has become a global phenomenon. On the banks of the Xiang Jiang River at 1 am, some of them are slapping their backsides with their shoes, some are washing their hair with soy sauce, and some are rolling on the ground. Yes, that’s right, this is in the streets of Changsha, Hunan province, where hundreds of live streamers are shivering by the river before dawn. Some of these live streamers have formed a group, creating a circle of light under the overpass to support the live streaming. Many netizens have asked, is the involution in the industry so serious now, forcing the live streamers to turn their stage to the outdoors? Not only in Changsha but also recently in Guilin, Guangxi Province, a large number of live streamers are doing their live broadcasts under the overpass on a cold night. A female live streamer at the scene said, “there are too many indoor live streamers, the market is saturated”. She’s in tears as she says that “it is too cold, sometimes I c
