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In 1970 three American researchers, John E. Ware, Donald H. Naftulin and Frank A. Donnelly, designed an experiment to find out whether a brilliant delivery technique of a talk could so completely bamboozle a group of experts that they overlooked the fact that the content was nonsense. The result was the hilarious Dr Fox Lecture and the answer was: yes! The experts didn't notice a thing. Read the full story here: . More bizarre stories about unusual experiments in “Mad Science“ by Reto U. Schneider (). Follow me at
