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No two people define success the same way, according to this test. Subscribe to Big Think on YouTube ►► Up next ►► Why are we obsessed with celebrities? We each hold onto false beliefs about how society operates. These “collective illusions“ stifle innovation and erode our ability to make progress together. Todd Rose discovered that one of the most important collective illusions has to do with the way we define a successful life. “We looked at the private opinions of the American public across 76 different attributes that could go into a successful life. Out of those 76, the vast majority of the American public believes that most people would rank 'fame' as number one. There's just one problem: in private, it's actually dead last.” When the same group was asked ‘What does a fulfilling life mean to you?,’ the results were even more mystifying. “Out of those 76 trade-off priorities in the thousands and thousands of people that we have studied, no two people were identical. Nobody can tell you what a successful life is; you have to discover that for yourself.” In the end, what Rose discovered was that if you want to help someone become successful, you must work to understand how they define success first. Read the video transcript: ---------------------------------------------------------------------------------- Collective Illusions is a 9-part series brought to you by Stand Together: a community of changemakers tackling our biggest challenges For more stories, ideas, and advice from changemakers, subscribe to Stand Together ► Watch the entire Collective Illusions playlist ► And visit Stand Together’s website to learn more ► ---------------------------------------------------------------------------------- About Todd Rose: Todd Rose is the co-founder and president of Populace, a think tank committed to ensuring that all people have the opportunity to pursue fulfilling lives in a thriving society. Prior to Populace, he was a faculty member at Harvard University where he founded the Laboratory for the Science of Individuality and directed the Mind, Brain, and Education program. Todd is the best selling author of Collective Illusions, Dark Horse, and The End of Average. He lives in Burlington, Massachusetts. ---------------------------------------------------------------------------------- Read more of our stories on success: The surest path to success is not aiming for success ►► Study: These personality traits predict early career success ►► Why lifelong learning is the international passport to success ►► ---------------------------------------------------------------------------------- About Big Think | Smarter Faster™ ► Big Think The leading source of expert-driven, educational content. With thousands of videos, featuring experts ranging from Bill Clinton to Bill Nye, Big Think helps you get smarter, faster by exploring the big ideas and core skills that define knowledge in the 21st century. ► Big Think Make your business smarter, faster: ---------------------------------------------------------------------------------- Want more Big Think? ► Daily editorial features: ► Get the best of Big Think right to your inbox: ► Facebook: ► Instagram: ► Twitter:
