Alevtina redefines memes and showcases their educational benefits. By sharing a collection of memes, she illustrates how anyone can use them to make learning easier and more engaging. Alevtina Popova is a mentor for experts looking to enter the international market and build their personal brands through books and public speaking. She is a bestselling author of “From YESli to YEStesstvenno: How to Learn English Tenses Using Memes“ and the creator of a highly sought-after method for teaching English through memes, popular in both Russia and abroad. With 25 years of experience, she owns the network of English schools and is a recognized expert in English language education. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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