Motion Graphics Trend Infinite Zoom

Compiled & Created by In60seconds A familiar face has returned to motion graphic land: the infinite zoom. This old film technique was seen in 2001, in the music video ‘Eple’ by Röyksopp. And it gained more fame in 2003, with ‘Seven Nation Army’ by The White Stripes. The movie ‘Limitless’ has also honored the infinite zoom in 2011. Nowadays, the infinite zoom is back as the cool kid on the block. And as it is becoming more and more popular in motion graphics and on websites; so let’s call it a trend. What makes this technique so popular? This transition type gives the viewer the feel of an infinite universe that keeps on evolving. The images keep on coming, and they keep on fooling your eyes. One moment you got the picture, the next you’re somewhere else, and BOOM: it’s gone again. Before you notice, the image, perspective or angle changed completely. The infinite zoom invites you to keep watching and discover what comes next. It triggers you to find infinity within the picture. The