Guest
1970s commercials featuring a variety of iconic advertising campaigns from “Big Food” brands with cartoons and celebrity appearances (TRT: 46:43). Colonial Bread, “The 8-hour loaf” (0:06-0:36). “We make Colonial Bread like we’re making it for our own kids.” Sugar Crisp (0:42). Sugar Bear, voiced by Gerry Matthews, “Can’t get enough of Super Sugar Crisp.” ActionFilms Walt Disney Character Movie Viewer & Cartridge, 1972 (0:14). Hand-cranked, cartridge-based, “action viewer” plays Disney film clips. The Jackson 5 for Post Alpha Bits, Frosted Rice Krinkles (1:41). 1) Michael Jackson lip syncs “ABC”. A cut-out cardboard record offer. 2) The ship flies, a jingle, “I Love You Alpha-Bits.” Cereal spells “Jackson Five.” 3) Repeat. Coca-Cola “Look Up America” Campaign (3:17). 1) Christmas carolers 2) Photo montage, “Look for the real things” 3) Americana montage 4) Collaged cut-outs 5) Studio musicians, jingle singers 6) Early film/TV comedians, pies in faces. Safeway (8:00). Grocery store shoppers. Jell-O “Somehow it’s always right.” (8:33) Parents handle a baby, eat gelatin at night. Norelco Rotary Razor (9:04). A man cuts himself shaving, “Gotcha.” Tag: “It’s one razor that doesn’t getcha.” Bill Cosby for Hi-C (9:35) “It’s a sensible drink.” Post Raisin Bran (10:06). A man hopes to “Save the Raisin.” Title: “Loaded with Helpless Raisins.” Kool-Aid “Oh Yeah!” (10:37). Kool-Aid Man breaks through a brick wall. Kool-Aid Komics, a comic book featuring jokes, puzzles. Jeno’s Pizza, Pizza Rolls (11:07). 1) Sausage slices spell the number “1.” Logo. “Who Knows? Jeno’s.” 2) Ingredients rolled into pizza rolls. Fresca (12:10). A woman passes through a doorway for a costume change. “Tastes like a soft drink, works like a diet drink. That’s the beauty of Fresca.” Kool-Aid (12:20) 1) “Kool-Aid Smiles” jingle 2) A cost-conscious mom. 3) “It’s a Kool-Aid Day” jingle, farm animals. “Make Your Day.” 4) Moosie Dreyer pitches parents. “It’s smarter than you think.” 5) Kool-Aid Man surprises a stable. Tang (14:59). Kids, adults prefer “new improved Tang” to real orange juice. Roy Rogers for Post Toasties (15:29) “They’re just plain good.” Euell Gibbons for Post Grape Nuts (16:00). The author of “Stalking the Good Life,” and “Back-to-nature cereal.” Alpha-Bits, Crispy Critters (16:30). 1) “I Love You Alpha-Bits'' sans Jacksons, “hot foot racer” toys 2) Cowboy and talking horse. 3) A prospector and a caveman. Cap’n Crunch (18:07). A Jay Ward animation features the voices of Dawes Butler, June Foray. Super Sugar Crisp (19:09). Sugar Bear introduces a “band,” the Sugar Bears, their cardboard cut-out record, “You Are the One,” sung by Kim Carnes. Kellogg’s Rice Krispies (19:39). Live-action/animation hybrid: Snap, Crackle, Pop, a grandma making marshmallow treats. Honeycomb “Hideout” campaign (20:09) 1) A football player wants “a big cereal.” Door sign stickers. 2) Ron Carey as “Mr. Big” 3) A giant follows 4) “Big Betty,” a roller derby queen. Safeway (22:14). 18x Spots: Lyle DeMoss interviews grocery store customers. A jingle, shopping carts. Standard / “Lead Free” Amaco (32:45). 1) Garage auto mechanics. “Big Joe,” a tall woman with a red corvette. 2) Animation of a cold front with de-icer jingle. Shell (34:33). 1) Free glass promotion. 2) Mike Ferrell introduces a “bingo for cash” promotion. Kinney Shoes (36:31). “Summer Shoe Sale.” Sprite (36:47) A kid prefers soda with lime. “It tastes like a lymon.” Fresca (37:28). A seductive woman and her “tingly” soda. Sprite (38:00). A couple bonds over “lymon.” Bill Cosby for Jell-O Pudding (38:30). Cosby, in a sweater, clowns for children in a classroom. Pabst Blue Ribbon “On My Mind” jingle campaign (39:00). 1) A “Saturday Night Fever” inspired disco ad, Patrick Swayze dancing. 2) Racquetball. 3) Horse race 4) Extra Lite, “Half the calories, all the taste.” Contac (40:47) Cough suppressant pills. “Give your cold to Contac.” Norelco “Ladybug” (41:49). The electric shaver for ladies. “It works.” Folgers Coffee (42:20). Virginia Christine as “Mrs. Olson” in a florist’s shop. “Mountain Grown Folgers.” Eggo Waffles (42:50) Siblings argue, “Leggo my Eggo.” Rice Krispies, Corn Flakes (43:22). 1) A Bing Crosby inspired “crooner” jingle. 2) Creative serving suggestions, “It’s gonna be a great day.” Cap’n Crunch (44:24) Daws Butler voices Cap’n, offers a plastic padlock and key. Frosted Flakes (44:55) Tony the Tiger, voiced by Thurl Ravenscroft, fishing on a boat with live-action children, a 1978 shark reference. Apple Jacks (45:26) Kids on TV, at breakfast. Cap’n Crunch Crunch Berries. (46:00). Jay Ward w/ Butler, Foray. This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit
