Heineken commercial The Switch 2012 original version

“The Switch“ provides viewers with a closer look at how a beer can turn a night from “lifeless to legendary“. “We are thrilled to deepen our credentials message with this commercial that for the first time in the US puts our Star Serve ritual in the spotlight,“ said Olga Osminkina, senior brand director for Heineken USA. “The brand is always looking for ways to showcase the proper way to pour a Heineken draught beer as we want to ensure that our consumers are enjoying the rich taste of our beer the way