Madame Aime - French luxury lingerie

The design philosophy focuses on the way that lingerie makes you feel, choosing soft fabrics and delicate detailing to give the wearer a confidence boost. The majority of the brand’s knickers and bras are produced in their Lejaby atelier in Bourg-en-Bresse, hiring local artisans to craft each piece with care. The design element takes place in Paris, creating a cosmopolitan mix for women everywhere, allowing them to embrace their inner French side.