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From Levi's CEO in Waiting to Lockdown Activist - The Risks and Rewards of Speaking Out. In the fast-paced world of business, there are few positions as coveted as the CEO of a major corporation. But what happens when a rising star in the corporate world takes a stand on a controversial issue? For one executive in waiting at Levi Strauss & Co, the answer was a costly one. As COVID-19 swept across the globe, schools scrambled to find ways to keep students and staff safe. But as some institutions opted for closures, one high-profile executive decided to speak up in opposition. And while her message may have resonated with many, it also came with a hefty price tag. Refusing to sign a non-disclosure agreement to keep her thoughts private, this outspoken CMO and Brand President lost over $1 million in deferred compensation due to her actions. But was it worth it? In a world where the lines between business and politics continue to blur, some argue that taking a stand and speaking out can actually be a sign of great leadership. We take a closer look at what makes a great CEO in today's world, with a focus on the new leader at Twitter. From standing up for social justice to navigating uncertain times, there are many challenges facing todays business leaders. But for those willing to take risks and speak their truth, the rewards can be great. This channel is not monetised, so if you like this content and want more, then please support me at Buy the book SHAME: When Journalists Stopped Listening Be the media and buy the course You can find out more about Jennifer and her work here
