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DESIGN DECODED is an Icethetics’ Original Series that delves into the art of hockey, revealing the often-overlooked secrets hiding within logo and uniform designs. In the premiere episode, we focus on NHL team logos and discover what’s just beneath the surface. ▪️ CHAPTERS ▪️ 00:00 – Introduction 01:04 – Classic Inspiration 02:42 – Spelling It Out 04:02 – Writing a Letter 06:00 – State of the Art 07:37 – Subliminal Messages This video showcases logos with unique symbolism—from subliminal letterforms to local landmarks and state symbolism. Have you seen the “H“ in the old Whalers logo? Or the Tennessee flag in the Predators mark? What about the bear head in the Wild crest? And have you ever counted in the number of veins in the Toronto Maple Leaf? See the level of detail embedded in NHL logo designs that you may never have noticed before! Featured teams include the Anaheim Ducks, Atlanta Flames, Boston Bruins, Buffalo Sabres, Calgary Flames, Carolina Hurricanes, Colorado Avalanche, Columbus Blue Jackets, D
