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OBI pushes ads for DIY stores beyond showing paint, saws or hammers by advertising more beautiful homes. On different run down houses, OBI renovates an area the size of an advertising billboard. Client: OBI Advertising Agency: Jung von Matt/Elbe Chief Creative Officer(s): Dörte Spengler-Ahrens, Jan Rexhausen Creative Director(s): Felix Fenz, Alexander Norvilas Art Director(s): Michael Wilde, Max Pilwat, Michael Hess Copywriter: Felix Fenz Creative Team: Michael Wilde, Max Pilwat
