How Lyrical Lemonades Cole Bennett Created a Movement | Blueprint

On the Blueprint premiere, Cole Bennett breaks down how his passion for the Chicago rap scene and relationships with rappers like Famous Dex and Lil Uzi Vert jump-started his lucrative brand, Lyrical Lemonade. Read the feature on Cole here: Lessons from Cole Bennet 1. Find Your Passion 2. Set Realistic Goals 3. Outwork Everyone 4. Stay Grateful 5. Believe in Your Potential Show description: There are more ways than ever to “make it“ these days, and like snowflakes, no two journeys are identical. On “Blueprint,“ a diverse range of influential people reveal the lessons they learned on their paths to success—direct to camera with no filter. From the origin stories of Lyrical Lemonade founder Cole Bennett and TV mogul Mona Scott-Young to the career pivot of rapper-turned-exec Lil Bibby, learn how small victories can add up to big wins. Also featured in the