Summer Advertising Stories II

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21 Jun 2021

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Кейсы второго потока - «Определение эффективной частоты на single-source-панели OMI» Илья Оськин, Media Instinct Group, и Александр Лигер, независимый консультант MediaHills - «Пить или не пить кофе — вот в чем вопрос. Как использовать момент и получить максимальный медиавес?» Анна Алешина, Russ Outdoor, и Андрей Шитов, Starlink - «Искусство жить разумно с “Ренессанс Кредит“. Перезапуск сообществ бренда» Максим Кургузов, «Ренессанс Кредит», и Милена Михайленко, Nectarin - «Синергия телеканала и TikTok: как зарабатывать на соцсетях» Михаил Постевой, сейлз-хаус «Газпром-медиа», и Ирина Храпченкова, телеканал «Пятница!» - «Programmatic video: оценка эффективности для продуктов с различным средним чеком» Михаил Щеткин, Red Digital - «NIVEA MEN ULTRA SKILL: как разделять ценности фанатов киберспорта и стать важным брендом для геймеров за один год» Иван Шавров и Роман Рязанов Wavemaker (GroupM Россия)

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