Case Study: Контент-маркетинговая кампания Татнефти и G-Drive

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7 May 2020

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Что может связывать КВН и нефть? Казалось бы ничего, но Артур Туманян, руководитель креативного агентства PRODUKT, предложил студентам поразмыслить над кейсом, в котором юмор стал эффективным инструментом продвижения и узнаваемости брендов «Татнефти» и G-Drive.

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