Sometimes the industry of skateboarding can take itself a little bit too serious and I understand why. There's a lot of passion rolling around on those four wheels and for as much as the people like to talk about how skateboarding isn't about the money, when you're a business, sometimes it has to be about the money. No single company can operate at a deficit, unless you're the US government. Mixed in with all that passion there has to be a little bit of a businessman inside us because no one in the industry
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