Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries.[1] It sponsors the Max Mara Art Prize for Women. Max Mara has spawned 35 labels,[2] although Max Mara womenswear remains the core of the company. Other brands include Sportmax, Sportmax Code, Weekend Max Mara, Marella, Pennyblack, iBlues, Max & Co. (the trendy, y
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