THE GRADUATE #3: Углубленный уровень Google AdWords (17 февраля 2016)

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19 Feb 2016

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Беларусь-Казахстан/17-февраля-2016-Углубленный-уровень-Google-AdWords-Поиск/ba-p/121259 ПЛАН занятия: 1. Продвинутые возможности поисковой рекламы: - Динамическая вставка ключевых слов; - Динамический поисковый ремаркетинг. 2. Конверсии (что такое, зачем нужно, настройка) 3. Автоматические стратегии (Target SPL, eCPC, target CPA) 4. Оптимизация кампании (в зависимости от целей кампании): - какие показатели нужно отслеживать (Lost IS, CTR etc) - как работать над улучшением разных элементов показателя качества - как работать с отчетом по поисковым запросов

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