Youll never look at a bra the same way again | Laura Tempesta | TEDxKCWomen

Is your bra uncomfortable? Do you think you know what the underwire is for? The basic design of the bra hasn’t changed in over a century — and yet every day, women, without questioning, strap themselves into a frequently uncomfortable, even painful piece of clothing. But how can you find a bra that works for you? Laura Tempesta is the only person in North America with a master’s degree in lingerie design — and she has something to say about why the bra industry continues to sell us the status quo, and what we can do about it. Bra Nerdist & Lingerie Expert This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at