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Less costs more in the run-up to Christmas. Harry Wallop investigates Britain's soaring food prices, with budget lines going up the most, while some big brands have increased their profits. 00:00 Introduction 01:34 UK's rise in food prices 05:06 Is food quality going down? 14:38 Starch addition 23:07 Big food brands 37:36 Loyalty cards in supermarkets SUBSCRIBE: About #4Docs: Welcome to Channel 4 Documentaries; the home of cutting-edge factual content, from the award-winning 24 Hours in A&E and Police Custody to provocative and powerful original true stories. Our True Crime series bring you mind-blowing tales of real crimes and unbelievable murder cases, and the investigative Untold and Dispatches delve into current affairs. Join the detectives piecing together the clues and pursuing criminals at every corner, see stories of life, love, and loss unfold in some of Britain’s busiest A&a
