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The pandemic has upended the way people buy—online retail has soared as high-street shops and malls close. Brands are now racing to exploit one of the most important weapons in the battle for buyers: their customers’ data. Read our special report on the future of shopping here: Read more of our business coverage: Listen to “Money Talks” weekly podcast on markets, the economy and business: How online sales are affecting supermarket profits: Are brands turning their backs on Amazon? How Chinese e-commerce is evolving: Can physical stores adapt to the pace of e-commerce? Why are warehouses becoming hot property? Is e-commerce competition rising? Has the “death of the supermarket” been exaggerated? The new rules of competition in the technology industry https://econ
