5 Gum: How to Completely Annihilate Your Brand Image

Get a great deal on Displate by using my link or my discount code SLOWSTART: 1-2 items are 22% OFF; 3 are 33% OFF available until December 24th, 2023 (excl. Limited Editions and Lumino). Discount applies automatically at checkout. Today we're looking at how 5 Gum, one of the most memorable and iconic snack products of the late 2000's, drastically watered down their iconic ad campaigns to try and appear more relatable to young people. Patreon: Second Channel: Music By Your Side - David Luong Happy-Go-Lively - Laurie Johnson Cool Vibes - Kevin Macleod Corduroy and Cheese - Piotr Pacyna Covert Affair - Kevin Macleod Film Noire - Kevin Macleod Curious Notion - Terry Devine-King Today's Diary - Chiro And Now This - Felipe Adorno Vassao 0:00 Intro 2:10 5 Gum Ads 4:46 The Success of 5 5:30 The Fall of the Gum Ind