How honest should we be? How helpful? How friendly? If our society claims to value honesty, for instance, but in reality accepts an awful lot of lying – should we go along with those lax standards? Or, should we attempt to set a new norm for ourselves? Dr Stefan Schubert, a researcher at the Social Behaviour and Ethics Lab at Oxford University, has been modelling this in the context of the effective altruism community. He thinks people trying to improve the world should hold themselves to very high standards of integrity, because their minor sins can impose major costs on the thousands of others who share their goals.
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