Lotto is er voor de sport!

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19 Apr 2013

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Lotto staat bekend als het kansspel waar men veel geld mee kan winnen. En dat klopt. Maar dat De Lotto 50 jaar geleden werd opgericht door sporters voor sporters, is minder bekend. Alfred maakte een campagne die vertelt over Lotto's belang voor de Nederlandse sport. Het idee is uitgerold naar een online film, radiocommercials en print advertenties. Dit alles vormt een voorproefje op het nieuwe thema 'Lotto. Dat is Win Win!'

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