Impulse Buying: Why You Buy Stuff You Don't Need

You may have noticed that checkout lines often have whozits and whatzits galore, but your opinion of them mostly depends on how a couple different regions of your brain work. Hosted by: Hank Green ---------- Support SciShow by becoming a patron on Patreon: ---------- Dooblydoo thanks go to the following Patreon supporters: Kelly Landrum Jones, Sam Lutfi, Kevin Knupp, Nicholas Smith, Inerri, D.A. Noe, alexander wadsworth, سلطان الخليفي, Piya Shedden, KatieMarie Magnone, Scott Satovsky Jr, Bella Nash, Charles Southerland, Bader AlGhamdi, James Harshaw, Patrick Merrithew, Patrick D. Ashmore, Candy, Tim Curwick, charles george, Saul, Mark Terrio-Cameron, Viraansh Bhanushali, Kevin Bealer, Philippe von Bergen, Chris Peters, Justin Lentz ---------- Looking for SciShow elsewhere on the internet? Facebook: Twitter: Tumblr: Instagram: ---------- Sources: ;jsessionid=ADB9ADF8E8DED7E9AC1D41B0DCC8093A?doi=&rep=rep1&type=pdf